may be coughing out over N100m as
endorsement fees for its new ambassadors, if
information gathered by NET are anything
to go by.
The giant which has had a radical shift in policy,
following the recent portability drama, is hoping to
push pop star Davido, along with four Project
Fame alumni, as brand ambassadors; before any
rivals - especially Etisalat which was badly burnt
in the Saka Portability campaign - picks them up.
It's the first time MTN is signing official brand
ambassadors. And inside sources told NET over the
weekend, that the project which has the blessings
of the new marketing director, will gulp hundreds
of millions - including endorsement fees, and costs
associated with campaigns that'll involve the
ambassadors.
No specific detail on what each act is being paid, but
we're told 'each of the Project Fame acts will
receive nothing less than N15m. And Davido who
was reportedly paid N30m for his debut MTN TVC
last year is also renewing for the same amount.
NET confirmed last week, that Iyanya, Chidinma
and Praiz have already sealed their deals, as well
asDavido. We could not immediately confirm the
situation with Mike, or if other PFWA winners are
being considered now or in the near future.
The company is expected to make an official
announcement in a matter of days.
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