The Reason Women Are Not As Vibrant As Men In The Entertainment Industry

Fast rising music starlet, Wisdom Otu-
Ubiebifayan, popularly known as Amaikah, in a
recent chat with Saturday Beats, said that the
reason women are not as vibrant as men in the
entertainment industry is because they do not
take their time to study the market.
By Nonye Ben-Nwankwo and Ademola Olonilua
The fair-skinned singer and mother of three said,
"For me, it is not about competition right now,
music is life to me. It is a business, you need to
know the market; have a target audience. Once
you have established that, you have done more
than half of the job. I think the reason why
women are lagging behind in the industry is
because they don't see music as a business.
Apart from the fact that we have the passion for
music, it is also a business. They should know
the market, that is what the men are doing and
we are not. There is also what I call the 'woman
factor'. Women tend to lean back a bit when
they get married and start having children. For
me, I have gone past that stage. I am so ready
now."
The singer said that she speaks various African
languages and sings in the three major
languages in Nigeria fluently. She added that she
also sings in the languages spoken in some
African countries including South-Africa, Ghana,
Kenya and Tanzania.
Recalling how she began in the industry, she
said that she had to sneak out of the house for
performances because her Bishop father would
not allow her.
"I joined a band when I was 13-years-old and
began as a back-up singer. I have been doing it
for a long while. At 19, I joined another band, the
Heavenly Band, headed by my husband. We got
along and eventually got married. Now he is my
number one fan. It was a very terrible experience
starting out because my father was a bishop
before he died. There was this band called the
Pastors Band, I was the smallest there. I did a
jingle and the next thing, I began getting calls to
continue and my father did not like it because I
was really young.
The plan I devised was to tell anybody that
wanted me for a show to go and ask my father.
There was a time I actually sneaked out of the
house and by the time I came back, my father
was waiting for me outside the house with my
property. He later gave his consent before
death," the singer said.